Licences
Which licence fits you?
Applies to all licences: You purchase usage rights, not ownership. Raw files may not be resold, publicly shared or offered as your own product · no use as training material for AI models.
Simplified overview — legally binding are the full licence terms; in case of doubt, the terms of the larger licence category apply. Full licence terms
Video Marketing
Video that finds the right rhythm on every platform.
What the service covers
What video marketing does for you
Most brands produce one video and then cut it into four platform formats — landscape for YouTube, square for the Instagram feed, vertical for Reels, square with a caption band for LinkedIn. That's not video marketing, that's format adaptation. Real video marketing decides up front: which platform serves which goal, which cut which stage of the funnel, which sound which channel. Otherwise you end up with one video that works mediocrely everywhere.
I plan video marketing as a strategy, not as asset delivery. Concretely: which content belongs on which platform (long YouTube vs. short Reels vs. mid-format LinkedIn), which cuts address which funnel stage (awareness vs. consideration vs. decision), which channel carries which storytelling tone. Plus a production setup that gets several cuts out of one shoot — master video, platform cuts, highlight reels, behind-the-scenes, quotes.
Your video budget doesn't produce one asset, but a content library — with 10-20 usable cuts per shoot. Every platform gets what it needs, not what's left over. And you build a stock of assets that lasts three months — not three weeks.
How I approach video marketing
- Strategy
Build a platform-funnel matrix: what works on YouTube/Reels/LinkedIn/web, which funnel stage, which goals. Clarifies what needs to be produced and what doesn't.
- Production plan
Plan a multi-cut setup: one shoot yields 6-10 usable cuts. The shoot plan is built for that, instead of „let's just shoot and see what fits".
- Production & cuts
Shoot, edit, platform-specific adaptations (subtitle burn-in, vertical recompose, sound mix for mobile). One independently optimized cut per platform.
- Distribution & optimization
A publishing plan, performance tracking per platform, iteration for the next shoots. Video marketing is a process, not a launch event.
Frequently asked questions
No — selection usually beats breadth. Posting mediocre content across 5 platforms makes no impact anywhere. Being consistently good on 2 platforms builds attention. In the strategy step we work out which 2-3 platforms genuinely matter for your audience — and which content fits each one.
A hybrid works best. One master shoot that yields 5-10 platform-specific cuts is more efficient than 5 separate shoots. But the shoot has to be planned so the cuts actually work on each platform — capture portrait and landscape in parallel, plan for burned-in subtitles, mix the sound for mobile.
I deliver the master cuts. For ongoing platform versions, your team can either edit them in-house (with a clear style guide) or I take it on as a retainer. At high frequency, an in-house team is usually cheaper — at low frequency, a retainer is simpler. We decide based on volume.
It differs by platform. YouTube: view duration, watch time, CTR. LinkedIn: impressions, reactions, reach. Instagram/Reels: plays, likes, reach, saves. The key is to define which metrics matter for your goals before launch. Vanity metrics (likes) are often misleading — dwell time and action rate tell you more.
Photo, Video & Content
What else belongs to “Photo, Video & Content”.
- Brand FilmsA brand film without the drone cliché and the stock-music pathos.→
- Product VideoA product video that shows what it can do — before the spec sheet scrolls.→
- Explainer VideosComplex made clear — without the 2014 stock-character standard.→
- Motion GraphicsMovement with timing — a fade-in is not a concept.→
- AI VideoMoving image that used to need a film crew — now produced with AI, faster and affordable.→
- Product PhotographyProduct photos that sell without a caption.→
- Automotive PhotographyAutomotive photography — paint, light and line without compromise.→
- Print MediaPrint that still does something while everyone else only scrolls.→
Let’s talk.
A strategy call, straight in the calendar — pick a time.