Licences
Which licence fits you?
For clients or your business?Commissioned work, paid projects, your own company
More than 10 employees or over €50,000?you or the end client · net media budget · print run
TV, cinema, streaming or software?TV and cinema advertising, integration into apps and SaaS
Private and personal projects, portfolio allowedallowedallowed Client projects, paid work not allowedallowedallowed Size of your company and the client not allowedup to 10 employeesany size Web, social, online video, paid ads not allowedup to €50,000 budgetover €50,000 budget Print runs over 50,000 copies not allowednot allowedallowed TV, cinema and streaming advertising not allowednot allowedallowed Integration into apps, SaaS and software not allowednot allowedallowed
Applies to all licences: You purchase usage rights, not ownership. Raw files may not be resold, publicly shared or offered as your own product · no use as training material for AI models.
Simplified overview — legally binding are the full licence terms; in case of doubt, the terms of the larger licence category apply. Full licence terms
Notes from the engine room
11 articles on AI, websites and photography.
Enough with the carousel
Rotating headers, five equally loud buttons, stock-photo graveyards: what gets thrown off your homepage in 2026 — and what sells instead.
All articles
Everything to read.
Newest first.
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Enough with the carousel
Rotating headers, five equally loud buttons, stock-photo graveyards: what gets thrown off your homepage in 2026 — and what sells instead.
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If ChatGPT doesn't know your business, you'll soon stop existing
AI search sends better-converting customers — and for local questions, the door for small businesses is still open. What GEO concretely means today.
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My team: ten people. Nine of them aren't human.
A one-man business with a team of AI agents. How an AI content engine really works — and why the craft still counts.
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Trades and AI: the first ten percent are pulling away right now
38 percent of companies use AI, in the trades only 8-10. Where AI already helps in everyday trades work — and how to start without the drama.
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Your website loads in 4 seconds. That's costing you customers.
A slow website loses customers silently. What Core Web Vitals mean in 2026 and which three brakes slow every page down.
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Wedding photography: a guide to prices and services
What does a wedding photographer cost per hour or per day, and why? A guide to prices, services, choosing a photographer and wedding albums.
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The cost of a portrait photographer!
What does a portrait shoot with a photographer cost? What drives the price: experience, effort, location, type of shoot and extra services.
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Application photos matter. We explain why!
Why should you have your application photos taken by a photographer? What does a good application photo cost? We answer the important questions on this topic!
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Photographer as a profession
Anyone can take photos today, but not everyone takes good ones. What sets a professional apart: light, composition, technique, gear and editing.
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62 quotes on photography
62 quotes on photography, from Henri Cartier-Bresson to Elliott Erwitt: my favourite lines on why a photo is never simply a photo.
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Building websites is bloody hard. Why?
Build your website yourself or hire someone? How planning, content, design and development fit together, and what to settle before you start.
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I write about how I build these things.