Licences
Which licence fits you?
Applies to all licences: You purchase usage rights, not ownership. Raw files may not be resold, publicly shared or offered as your own product · no use as training material for AI models.
Simplified overview — legally binding are the full licence terms; in case of doubt, the terms of the larger licence category apply. Full licence terms
Product Video
A product video that shows what it can do — before the spec sheet scrolls.
What the service covers
What a product video does for you
Product copy describes — product videos show. For products with functional benefits, mechanical qualities or special materials, the video is often the sales lever that even the best spec sheet can't replace. A good product video removes the question „can it really do what you claim" and replaces it with a demo.
I produce product videos that keep the product in the foreground — not in the background of a badly lit sales set-piece. Concretely: a clean shoot (lighting, camera work, detail shots, function demos), a clear story structure (what it does, how it works, what's different), motion graphics where needed (cutaway animations, data overlays, comparison splits) and sound design that makes the mechanical or material quality tangible. From a Reels cut for social to a three-minute hero video for trade fairs.
Your product video sells the product in a fraction of the time a sales conversation takes. It works on product pages, in sales decks, at trade fairs, in emails and in social ads. And it makes the product tangible before the customer actually touches it.
How I approach product videos
- Briefing
Which three qualities have to become clear, in which order, with which demo? A script outline before the studio day — otherwise you shoot „on a hunch".
- Setup
Studio setup, lighting and camera setup tuned to the product. Light glossy materials differently from matte ones, transparent differently from opaque. Test shots before the shoot.
- Production
Shoot with detail shots, function demos, lifestyle cuts where relevant. Shoot more material than needed — in the edit the best frames often turn up in the in-between moments.
- Edit & sound
Edit to the story, motion graphics for the technical details, sound design that makes product quality audible. Plus several cuts for different platform applications.
Frequently asked questions
For products that need explaining, usually yes. A spec sheet describes — a video shows. With mechanical products, material properties or functional demos, the video often replaces the first sales call. The conversion effect on product pages is measurable — the question "can it really do what they claim" gets answered by the demo.
A single shoot usually produces 5-10 usable cuts: a hero cut for the website (60-90s), a short cut for social (15-30s), detail shots for the product page, a 5-second loop for hero animations, plus static images as a bonus. The multi-cut setup is planned before the shoot — so you don't run short of footage later.
It depends how deep the change goes. A colour change to the product? Re-coloured in post — no problem. A change in form? That needs a new shoot. So before production we establish how stable the product model is and whether a second shoot should be scheduled for later. For fast-changing products there are modular shoot setups that make later updates easier.
It depends on your audience. B2B tech: LinkedIn and the product page. B2C consumer: Instagram, TikTok, Amazon. In the showroom: a 5-metre display. Before production we clarify which platforms get which cuts — then the shoot is set up accordingly (portrait and landscape, burnt-in subtitles, colour profiles).
Photo, Video & Content
What else belongs to “Photo, Video & Content”.
- Brand FilmsA brand film without the drone cliché and the stock-music pathos.→
- Explainer VideosComplex made clear — without the 2014 stock-character standard.→
- Video MarketingVideo that finds the right rhythm on every platform.→
- Motion GraphicsMovement with timing — a fade-in is not a concept.→
- AI VideoMoving image that used to need a film crew — now produced with AI, faster and affordable.→
- Product PhotographyProduct photos that sell without a caption.→
- Automotive PhotographyAutomotive photography — paint, light and line without compromise.→
- Print MediaPrint that still does something while everyone else only scrolls.→
Let’s talk.
A strategy call, straight in the calendar — pick a time.