Licences
Which licence fits you?
Applies to all licences: You purchase usage rights, not ownership. Raw files may not be resold, publicly shared or offered as your own product · no use as training material for AI models.
Simplified overview — legally binding are the full licence terms; in case of doubt, the terms of the larger licence category apply. Full licence terms
Motion Graphics
Movement with timing — a fade-in is not a concept.
What the service covers
What motion graphics does for your brand
Most motion graphics look like software defaults: fade-in, slide-from-right, linear easing, maybe a little wobble. That's not animation, that's applying effects. Real motion graphics work with timing, weight and anticipation — animation principles from classic film — and that's why they feel noticeably different from the default. If your brand doesn't sound like a default, it shouldn't be animated like one either.
I develop motion graphics systems that fit the brand — an animation language with its own timing, its own movement easings and a clear visual style. Typography animation for headlines, logo stings for intros and outros, data visualizations that reveal meaning through motion, animation libraries for social templates. Built cleanly (GSAP, Lottie, After Effects) and exported in the formats your touchpoints need.
Your brand moves consistently — from the hero animation on the website to the LinkedIn video to the exhibition display. Animations support content instead of distracting from it. And your team can work with the animation library themselves, because it's designed as a tool — not as a one-off.
How I approach motion graphics
- Animation language
Which movements fit the brand (fast and sharp, flowing and weighty, mechanical or organic)? Define easing curves, timing rules and a movement vocabulary — before the first animation.
- Components
Produce animation building blocks: logo sting, text reveal patterns, lower third, transitions, data overlays. A clear usage rule per component.
- Application
Concrete animations for current needs — hero video, social cuts, sales deck animation. Using the building blocks from step 02, not as one-offs.
- Handover
Document the animation library, store the technical files (Lottie, After Effects project, MP4) cleanly. When your team produces animations themselves, there's a standard to work along.
From practice
Frequently asked questions
It depends on the brand. If your brand doesn't sound generic, it shouldn't be animated generically either. Default easings, fade-ins and slide-from-right feel interchangeable — and they weaken the brand. If your brand has nothing of its own in motion, it looks like everyone else. Motion graphics as a brand asset pay off when the brand has visual substance.
Timing, weight, anticipation — the principles of classical animation applied to digital interfaces. Bespoke easing curves instead of the software default. A movement vocabulary that fits the brand (fast and sharp versus flowing and weighty). And above all: animation that supports the content rather than distracting from it.
Ideally your own design or motion team, using the library you're given. The building blocks are documented so that new animations can be assembled from the components even without deep After Effects knowledge. If you don't have a team, I can produce new applications on an ongoing basis — built on the existing system.
Yes, depending on complexity. For simple animations I supply Lottie files that drop straight into Webflow. For more complex movement, either GSAP code with clear trigger definitions or MP4 files for hero loops. I plan the Webflow integration as part of the work — so the end result performs well live.
Photo, Video & Content
What else belongs to “Photo, Video & Content”.
- Brand FilmsA brand film without the drone cliché and the stock-music pathos.→
- Product VideoA product video that shows what it can do — before the spec sheet scrolls.→
- Explainer VideosComplex made clear — without the 2014 stock-character standard.→
- Video MarketingVideo that finds the right rhythm on every platform.→
- AI VideoMoving image that used to need a film crew — now produced with AI, faster and affordable.→
- Product PhotographyProduct photos that sell without a caption.→
- Automotive PhotographyAutomotive photography — paint, light and line without compromise.→
- Print MediaPrint that still does something while everyone else only scrolls.→
Let’s talk.
A strategy call, straight in the calendar — pick a time.