My Edition Collection

Axor's ‘MyEdition’ collection lets you refine luxury bathroom fittings with individually customisable surfaces. The ‘Axor Places’ campaign showed how these surfaces come to be across three videos: the Leather Story takes us into a leather workshop where fine leather is carefully worked. The Wood Story traces the path from a felled tree to the finished wood surface, and the Marble Story illustrates how a block of marble becomes a refined surface. These videos, complemented by photography, were presented on social media and the Axor website to highlight the collection's scope for personalisation.